A design-led practice for corporate identity
We partner with corporate communications teams and growing ventures to shape brand systems over time.
Global Brand Support
Our work is shaped by a technical understanding of how corporate identities are managed across regions, channels, and brand architecture formats. Engagements are structured to support organizations navigating growth, complexity, or transition.
Weidach
Tokyo
Atlanta
Los Angeles
Andoain
Toronto
Amsterdam
Shanghai
Valence
Weidach Tokyo Atlanta Los Angeles Andoain Toronto Amsterdam Shanghai Valence
How we support brands
Defining direction, governing systems, and guiding evolution.
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01
Identity Architecture
Core identity systems and visual language that establish the brand’s foundation.
Visual structures for expressing identity
Logo systems, lockups, and visual rules
Shaping systems to flex across contexts
Brand positioning alignment and logic
02
Brand Governance
Stewardship ensuring the identity is applied consistently over time.
Guidelines and policies for identity integrity
Oversight for cross-channel alignment
Adherence approvals and quality control
Enablement models for teams & partners
03
Communication Design
Scalable visual systems supporting everyday communication across teams.
Visuals for internal & external applications
Templates, toolkits, and modular assets
Scalable systems for multi-channel use
Execution frameworks for consistency
Selected Projects
Engagements spanning identity development, guideline oversight, and long-term creative support.
“I’ve had the good fortune of working with Mark Haddad for the past five years, and I count on him as my creative thought partner and collaborator. Mark is one of the most conscientious and thoughtful creative minds that I have ever worked with.
Mark takes great care in understanding a project's needs, and his deliverables demonstrate his ability to interpret requirements and his talent for creating visual expressions that are always on-brand, intentional, and elegant. Mark is reliable, consistent, and someone I know will make a good idea great.”
Missy E.
Sr. Director, Global Communications
Undisclosed Organization
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What kinds of engagements are a good fit?
Brand and communication work that benefits from continuity, judgment, and senior-level oversight, rather than isolated production alone.
Do you work with internal teams?
Engagements most often complement internal teams by providing creative leadership, structure, and execution support where additional capacity or perspective is helpful.
What happens after we get in touch?
Initial conversations focus on understanding context and priorities. If there is a clear fit, next steps are outlined simply and directly. Prefer to connect over a call? Schedule one here
Let’s open a conversation.
Welcoming inquiries from business leaders, marketers, brand owners, and creative partners.