Portfolio Overview
Strengthening trusted partnerships while welcoming an expanding network of distinguished clients.
Key Business Sectors
Industrial B2B & B2C
High-end Hospitality
Real Estate Private Equity
Professional Practices
Discretion is integral to the approach.
To protect client privacy and strategic advantage, information is shared selectively to safeguard sensitive client work while respecting proprietary details. For those interested in learning more about the methodology or work approach, please reach out directly.
Featured Global Projects
Case study highlights from brand transformation initiatives for enterprise clients.
$1B Holding Company
Industry: Consumer Goods
Developed a comprehensive global brand identity system, including brand elements and guidelines for print & digital applications.
Established brand architecture guidelines and official subsidiary brand assets, ensuring cohesive brand representation worldwide.
Created standardized templates for marketing and communication channels, including digital presentations, signage, and collateral materials.
Advised corporate communications leaders globally on brand strategy and corporate messaging alignment.
Built signage guidelines for the parent and subsidiary brands, standardizing visual representation across facilities.
Directed the creation and distribution of monthly CEO communications in multiple languages for global audiences.
$6B Holding Company
Industry: Specialty Manufacturing
Designed and established official corporate brand guidelines, visual identity systems, and brand architecture.
Guided leaders of 16+ subsidiary brands on corporate brand strategy, design, and adherence, including mergers and identity refreshes.
Led creative direction for cross-functional marketing initiatives, international tradeshows, and third-party integrations.
Produced corporate materials for internal communications (C-Suite messaging, HR collateral) and external communications (Annual Reports, ESG Reports).
Managed global digital asset management (DAM) systems and supervised brand adherence for 40+ facility signage projects.
Developed and facilitated workshops on design compliance, endorsement strategy, and corporate branding standards.
$16B Holding Company
Industry: Parts Distribution (Fortune 500)
Led the creative direction for the development of the Global Career site – shaping brand architecture, overseeing guideline adherence, and driving the process.
Designed innovative C-suite messaging visuals and created templates to elevate executive communications and collaboration.
Led brand strategy across cross-functional projects, ensuring alignment with strategic goals and maintaining brand consistency.
Assumed a key strategic advisory role to the VP of Global Communications for high-impact initiatives and organizational brand objectives.
Refined and expanded brand guidelines, aligning them with leadership’s business goals and strategic direction.
Guided internal designers, ensuring adherence to brand standards and delivering a cohesive and impactful brand identity.
Client Perspective
Reflections on creative leadership
________
“I’ve had the good fortune of working with Mark Haddad for the past five years, and I count on him as my creative thought partner and collaborator. Mark is one of the most conscientious and thoughtful creative minds that I have ever worked with. Mark takes great care in understanding a project's needs, and his deliverables demonstrate his ability to interpret requirements and his talent for creating visual expressions that are always on-brand, intentional, and elegant. Mark is reliable, consistent, and someone I know will make a good idea great.”
Missy E.
Sr. Director, Global Communications
(Undisclosed Organization)
Local Projects
Select brand initiatives for small & medium businesses based in Atlanta, GA.
Guided by a passion for minimalism and design precision.
With a focus on thoughtful design and strategic alignment, each project is driven by the goal of resonating with stakeholder audiences and driving meaningful brand equity growth. The objective is to meet the unique demands within each business sector and marketplace.
Every collaboration has been filled with exhilarating design challenges and discoveries.
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